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Wayne, PA (August 29, 2011) – A true mother of invention, Nancy Daiutolo, launches SNAPPAREL™, a pioneering and uber-chic collection of girls denim jeans and jackets designed to extend their wear and fashion with snap-on cuffs, collars and decorative appliqués. Mindful of back-to-school clothing needs, Nancy along with the marketing and business savvy of her husband Scott, unveil SNAPPAREL exclusively online beginning Wednesday, August 31. The premiere line of denim pants, capris, jackets and accessories for girls ages 2 to 13 is priced from $8 to $35 and is available for purchase at www.snapparel.com.
“Raising three girls, I learned first-hand the importance of dressing children with style while also minding expenses,” explained Nancy. “I conceived SNAPPAREL to minimize parents’ frustrations with their kids ‘growing out of clothes’ while offering them fun and interactive ways for their children to create a truly unique personal style.”
SNAPPAREL came to fruition as the Daiutolo’s daughters’ favorite jeans became too short to wear motivating Nancy to solve the matter by sewing creative cuffs onto the leg bottoms. In what was soon to be a "light bulb" moment, Nancy realized designing snap-on cuffs of different lengths and patterns offered both fashion and wear benefits. These crafty inventions of snap-on cuffs and collars are now trademarked snapcuffs and snapcollars that are easy to attach, fun to switch, and fit exclusively on the Daiutolo’s quality collection of SNAPPAREL girls denim pants and jackets.
“Nancy’s brainchild proposed an exciting opportunity for us to work together on an entirely untapped niche in children’s clothing,” said Scott. “We have been blessed by many individuals who generously shared their expertise in the garment industry so that SNAPPAREL offers premium fit and quality while maintaining cost efficiency.”
In addition to SNAPPAREL’s cuffs and collars, the collection also features an adorable and fashion-forward collection of plush toy animals, badges and appliqués that can be snapped on to the jackets for individuality. These multi-packed snappals™ and snappliques™ made of tulle, felt and plush fabrics are perfect for gifts and special occasions.
“We are grateful and grounded in our partnership in marriage, parenthood and now business,” shared Nancy and Scott. “Our girls and initial fit models have embraced our collection and we are proud to share our invention with parents nationwide this season. We are already designing for Spring 2012 and bubbling over with ideas for extending SNAPPAREL to serve the needs and whims of all ages and styles.”
ABOUT SNAPPAREL™:
SNAPPAREL™ is an exclusive collection of girls premium denim pants and jackets with interchangeable cuffs, collars and accessories that extend the life and fashion of the clothing. The line is created by Nancy and Scott Daiutolo, a husband-wife team in marriage, parenthood and now business, based on the Main Line of Philadelphia, Pennsylvania. SNAPPAREL is available exclusively online at www.snapparel.com.
The premiere pieces unveiled by SNAPPAREL in August 2011 include denim pants, capris, jackets and accessories for girls ages 2 to 13. The collection, ranging in price from $8 to $35 includes the following trademarked cuffs, collars and snap-on features that add unparalleled longevity and fashion-forward design to the traditional denim wardrobe:
Snapcuffs ™~ interchangeable, removable and decorative hemline cuffs for girls jeans
Snapcollars ™ ~ interchangeable, removable and decorative collars for girls denim jackets
Snappals ™ ~ mini plush animal toys that snap onto SNAPPAREL garments
Snappliques ™ ~ made from a variety of fabrics, such as felt, tulle and plastic, that snap onto SNAPPAREL garments
The full collection of SNAPPAREL denim and accessories is available for viewing and purchasing at www.snapparel.com. New styles and trends may also be followed on Facebook and Twitter at http://www.facebook.com/snapparel and http://twitter.com/#!/snapparel, respectively. More information is also available by calling 1.888.535.1233, by email at info@snapparel.com or mail at P.O. Box 553, Wayne, PA 19087.
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